Real States Marketing Agency

The marketing strategy for the Real Estate industry varies depending on the goals of the Broker or Realtor.

You may be targeting first-time buyers who need education on credit alternatives, zones, fees, and insurance payments, or whether it’s better for them to buy or rent.

Alternatively, your goal might be experienced buyers looking for high-value properties as investment alternatives. In this case, you should highlight your expertise in the field while projecting yourself as someone deeply involved in the high-end market.

In both cases, our strategy is based on six key points:

1. Digital Platform: Develop a website with a blog and property portfolio.
2. Audiovisual Campaign Development: Not only should the properties be recorded, but the consultant should also be filmed mentioning key points and answers that buyers will seek.
3. Mass Content Distribution: From Real Estate Listing Manager to discussion platforms, forums, podcasts, every link counts on your path to projecting yourself as the expert you are.
4. Remarketing through Email Marketing: Emphasize the importance of good reviews across all platforms to reinforce word-of-mouth hiring. Remember, a weekly newsletter with tips and quality content will always keep you in the minds of your potential clients.
5. Paid Advertising (Google Ads and Social Media): It’s not about spending more to get more; it’s about achieving legitimacy to lower advertising costs and increase its strength once you decide to invest. And who knows, you might end up monetizing platforms like YouTube, Twitch, Instagram, or Twitter thanks to your quality content. Personalizing ads for each platform and establishing a dedicated channel for listing your real estate properties is crucial.
6. Evaluate and Repeat: Consistency is key. A six-month strategy can lay the foundation for a high-level career, but continuity, consistency, and constant evaluation of results to adjust strategies are essential.

Good, dedicated marketing makes the difference between consultants who say they want to sell high-value properties or attract more buyers and those who actually do it.

That’s why it’s important for you, as a client, to also educate yourself on the importance of digital marketing to help you set realistic and growth-oriented goals.